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The Certificate in Entrepreneurship

Course Requirements for the Certificate: 21 units

The following courses, or their approved transfer equivalents, are required of all candidates for this certificate.

Candidates for the certificate must be accepted by the University, but it is not necessary to complete the requirements for a bachelor's degree in order to receive the Entrepreneurship Certificate.  Please consult with the chair of the Department of Management or the Undergraduate Business Advising Office.

A grade point average of 2.5 must be earned for courses required for the certificate, with at least a "C" earned in each course.

3 courses required:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
Prerequisite: Junior standing or faculty permission.
Focuses on the critical role of recognizing and creating opportunities as well as critical tools for analyzing a new business idea. Provides an overview of entrepreneurship including success factores and the entrepreneurial process. 3 hours lecture. (005722)
Prerequisite: MGMT 450.
Focuses on evaluation of the feasibility of a business idea and development of a business plan. Special attention is given to sources of funding for the new business idea. 3 hours lecture. (005723)
Prerequisite: MGMT 451.
Designed to provide principles and practices for actually opening a business, managing it, and growing it while maintaining the entrepreneurial spirit that brought the company to its current position. This course provides students with a series of frameworks and analytical tools that can be used in growing entrepreneurial businesses. 3 hours lecture. (005724)

Note: MGMT 450, MGMT 451, and MGMT 452 must be taken in sequence.

4 courses selected from:

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
Prerequisite: MGMT 450 (may be taken concurrently).
This course presents an in-depth study of California, federal, and international laws as they affect the management of entrepreneurial and small business enterprises. Emphasis is placed on social policy dimensions as much as practical aspects of the dynamic and ever-changing relationship between government and entrepreneurial ventures. 3 hours lecture. (020569)
This course explores the four fundamental pillars of intellectual property study: 1) patents 2) trademarks 3) copyrights 4) trade secrets. Balance is struck between theory (textbook content of the above four main areas) and practice (students applying theory in joint venture simulations). The text and lectures set out the theory, historical, and present context of intellectual property law. Beyond this, however, a critical component of the course shall focus on applying theory to practice. By semester's end, IP portfolios containing real world intellectual property forms and applications, are complied or constructed by entrepreneurial teams evidencing understanding of each of the four aforementioned domains of intellectual property. 3 hours discussion. (021776)
Prerequisites: MGMT 303, faculty permission.
Students must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating organizations, this course enables students to apply management coursework in an organizational setting. See internship advisor for eligibility requirements, performance requirements, assignments, and methods of evaluation prior to undertaking the internship. For programs offered by the Department of Management, this course may be applied only once for 3 units. 9 hours supervision. Credit/no credit grading. (020578)
Prerequisite: MGMT 450.
This course emphasizes the adaptation of entrepreneurial concepts and practices for creating and developing successful social enterprises. Students explore what distinguishes social innovations and how to apply business start-up knowledge, skills, and abilities in order to accomplish them. 3 hours lecture. (020559)
Prerequisite: MGMT 450.
This course examines the roles families play in the entrepreneurial process. Students explore the mindset and methods for family enterprises, the advantages and challenges facing family ventures, and issues that arise as family businesses become multi-generational. 3 hours lecture. (020581)
Prerequisite: MGMT 450.
The purpose of the course is to offer students the opportunity to learn using an experiential approach, about the practices, challenges, and decision-making processes faced in launching and managing a new Web-Based business venture. It focuses on the field of entrepreneurial management and adopts the perspective of the start-up founder implementing a "lean startup". 3 hours seminar. (021522)
Prerequisites: FINA 307, MGMT 450.
Designed to provide principles and competencies for industry, product, market, and business analysis. This course provides students with a series of frameworks and analytical tools to be used when making rational entrepreneurial business decisions. It is designed to teach advanced business students the use of mathematical and statistical methods as tools to forecast and analyze various entrepreneurial scenarios in order to minimize the risk of early stage decisions. The entrepreneurial competency developed is a forensic focus to new venture development. 3 hours discussion. (021663)
Prerequisite: MGMT 303.
This course examines the ways in which organizations can be managed to meet the triple bottom line: profit, ethical treatment of workers, and environmental sustainability. Students learn to analyze organizational impacts and develop practices that foster a balanced ecosystem as well as organizational effectiveness. 3 hours lecture. (020231)
Prerequisite: Senior standing.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods. 3 hours seminar. (005737)

Note: MGMT 498 must be taken for 3 units.

SUBJ NUM Title Sustainable Units Semester Offered Course Flags
Prerequisite: MKTG 371.
Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives. 3 hours lecture. (005884)
Prerequisites: MKTG 305; MGMT 450 or MKTG 371.
Application of an entrepreneurial and small business mindset to defining and analyzing marketing issues for a new venture. This included product, price, promotions, merchandising, customer experience, distribution and branding strategies, personal selling; and non-traditional approaches to marketing. 3 hours lecture. (020598)
Prerequisite: MKTG 371.
Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment. 3 hours lecture. (005886)
Catalog Cycle:20