The Minor in Marketing is open to non-business administration majors as well as students majoring in business administration (all options other than marketing). This minor is especially relevant to students seeking to complement their primary degrees by gaining a deeper understanding of consumers and markets. Students gain experience in the areas of sales, branding, advertising, digital marketing communications, and overall marketing strategy. Non-business majors must meet with Business Student Advising and Services (GLNN 321, 530-898-4480) and formally declare the minor prior to enrolling in courses.
Course Requirements for the Minor
The following courses, or their approved transfer equivalents, are required of all candidates for this minor.
Business Administration majors may select any upper-division courses within the College of Business, other than those required for this minor, for which they meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RHPM 422) may also be taken but require prior approval by the chair of the Department of Marketing or the College of Business Undergraduate Programs Advisor.
