Total Units Required: 21
All courses taken to fulfill program course requirements must be taken for a letter grade except those courses specified by the department as credit/no credit grading only.
A grade point average of 2.5 must be earned for courses required for the certificate, with a C or higher earned in each course.
Course Requirements for the Certificate
The following courses, or their approved transfer equivalents, are required of all candidates for this certificate.
|MKTG 305||Survey of Marketing||3|
|MKTG 371||Consumer Behavior||3|
|Certificate Core Courses|
|MKTG 464||Customer Relationship Management||3|
|MKTG 470||Sales Management||3|
|MKTG 473||Strategic Personal Selling||3|
|MKTG 483||Advanced Topics in Professional Sales||3|
|Select three units from the following: 1||3|
|Introduction to Financial Accounting|
|Internship in Business Admin|
|Risk and Insurance|
|Negotiation Techniques for Conflict Resolution|
|Managing Personal Success|
|Managing Project Teams|
|Leadership and Motivation|
|Sales Competitions: Strategy and Practice|
Upper division courses which are related to professional sales and which are offered by other academic departments (e.g. CMST 453; PSYC 395; REAL 301; RHPM 371) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the Director of the Professional Sales Program.
Students must apply to be admitted to the Seufferlein Sales Program. Candidates for the certificate must be accepted by the University, but it is not necessary to complete the requirements for a bachelor's degree in order to receive the Professional Sales Certificate. Please consult with the chair of the Department of Finance and Marketing or Business Student Advising and Services for additional admissions criteria.
For successful completion of the certificate program, the student is required to
- earn an overall grade point average of 2.75 or higher;
- earn a grade point average of 2.50 for the required courses in the program;
- earn a grade of C or higher in each required course; and
- attend a minimum of three sales-related workshops offered by the Seufferlein Sales Program with Sales 101 workshop being mandatory.