Professional Sales Certificate
Total Units Required: 21
The Professional Sales Certificate offers a fully-accredited curriculum focusing on business-to-business selling models that provides students with training to improve their interpersonal and negotiation skills.
Grading Requirement
All courses taken to fulfill program course requirements must be taken for a letter grade except those courses specified by the department as credit/no credit grading only.
For successful completion of the certificate program, the student is required to
- earn an overall grade point average of 2.75 or higher;
- earn a grade point average of 2.75 for the required courses in the program;
- earn a grade of C or higher in each required course; and
- attend three core skill-building workshops, two networking events, and two development events.
Course Requirements for the Certificate
The following courses, or their approved transfer equivalents, are required of all candidates for this certificate.
| Course | Title | Units |
|---|---|---|
| MKTG 305 | Survey of Marketing 1 | 3 |
| or ABUS 311 | Agricultural Markets and Pricing | |
| MKTG 371 | Consumer Behavior | 3 |
| MKTG 464 | Customer Relationship Management | 3 |
| MKTG 470 | Sales Management | 3 |
| MKTG 473 | Strategic Personal Selling | 3 |
| MKTG 483 | Advanced Topics in Professional Sales | 3 |
| Select three units from the following: 2 | 3 | |
| Agricultural Selling and Consulting | ||
| Farm Accounting | ||
| Introduction to Financial Accounting | ||
| Internship in Business Admin | ||
| Risk and Insurance | ||
| Managing Project Teams | ||
| Leadership and Motivation | ||
| Database Design | ||
| Sales Competitions: Strategy and Practice | ||
| Total Units | 21 | |
- 1
ABUS 311 may be substituted for Agricultural Business students only.
- 2
Upper-division courses related to professional sales that are offered by other academic departments (e.g. CMST 453; PSYC 395; REAL 301; RHPM 371) may also be taken but require prior approval by the chair of the Department of Marketing or the director of the Professional Sales Program.
Students must apply to be admitted to the Seufferlein Sales Program. Candidates for the certificate must be accepted by the University, but it is not necessary to complete the requirements for a bachelor's degree in order to receive the Professional Sales Certificate. Please consult with the chair of the Department of Marketing or Business Student Advising and Services for additional admissions criteria.