Sports Media Minor
Total Units Required: 21
The Minor in Sports Media prepares students for diverse careers in one of the fastest-growing media industry sectors. Students learn about the history and techniques of sports communications while gaining practical experience in journalism, public relations, entertainment broadcasting, and social media management of league and team-produced content and athlete-curated messaging.
Market research indicates the global sports media market size value is projected to reach $1.16 billion by 2032. Additionally, the rising popularity of women’s sports offers new opportunities for media professionals, including a rise in sports public relations. Career options include
- Sports journalist (print/broadcast/podcast/blog)
- PR for athletics organizations, agencies, or sports game industry
- Sports photography/videography — journalism/corporate/private
- Media trainer
- Broadcaster and analyst
- Digital media editor
- Social media producer/developer
- Athlete celebrity management
The minor complements other programs like journalism and public relations, media arts, photography, kinesiology, marketing, sociology, computer animation and game development, and communication studies. Students in other majors can pursue their interest in sports and build the groundwork for multiple career paths.