The Minor in Marketing is open to non-business administration majors as well as students majoring in business administration options other than marketing. Non-business majors must meet with Business Student Advising and Services (GLNN 321, 530-898-4480) and formally declare the minor prior to enrolling in courses.
Course Requirements for the Minor
The following courses, or their approved transfer equivalents, are required of all candidates for this minor.
Course List
Course |
Title |
Units |
MKTG 305 | Survey of Marketing | 3 |
MKTG 371 | Consumer Behavior | 3 |
| 9 |
| Internship in Business Admin 1 | |
| Marketing Research | |
| Customer Relationship Management | |
| Digital Marketing | |
| Entrepreneurial Marketing | |
| Sales Management | |
| Distribution Systems and Channel Management | |
| Advertising and Marketing Communications | |
| Strategic Personal Selling | |
| Retailing | |
| Business Marketing | |
| International Marketing | |
| Service Marketing | |
| Sales Competitions: Strategy and Practice | |
| Sports Marketing | |
| Advanced Topics in Professional Sales | |
| Brand Strategy | |
| Strategic Marketing Management | |
| Special Topics in Marketing 2 | |
3 | 6 |
| |
Total Units | 21 |