The Minor in Marketing is open to non-business administration majors as well as students majoring in business administration options other than marketing. Non-business majors must meet with Business Student Advising and Services (GLNN 321, 530-898-4480) and formally declare the minor prior to enrolling in courses.

Course Requirements for the Minor

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

Course List

Course	Title	Units
MKTG 305	Survey of Marketing	3
MKTG 371	Consumer Behavior	3
Select nine units from the following:		9
BADM 389	Internship in Business Admin 1
MKTG 380	Marketing Research
MKTG 464	Customer Relationship Management
MKTG 465	Digital Marketing
MKTG 468	Entrepreneurial Marketing
MKTG 470	Sales Management
MKTG/OSCM 471	Distribution Systems and Channel Management
MKTG 472	Advertising and Marketing Communications
MKTG 473	Strategic Personal Selling
MKTG 475	Retailing
MKTG 476	Business Marketing
MKTG 477	International Marketing
MKTG 478	Service Marketing
MKTG 479	Sales Competitions: Strategy and Practice
MKTG 482	Sports Marketing
MKTG 483	Advanced Topics in Professional Sales
MKTG 485	Brand Strategy
MKTG 490	Strategic Marketing Management
MKTG 498	Special Topics in Marketing 2
Select six units from the following: 3		6
Any courses within the College of Business, other than those required for this minor, for which they meet the prerequisites
Total Units		21

¹

No more than 3 units of BADM 389 may be used.

²

Must be taken for 3 units.

³

Business Administration majors may select any upper-division courses within the College of Business, other than those required for this minor, for which they meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RHPM 422) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the College of Business Undergraduate Programs Advisor.